Leadership

Leadership

The leadership at Blue Moon Works, Inc. consists of leaders in the digital marketing field. Our team has diverse experiences in an array of online and offline marketing fields, allowing for a deep understanding of marketing in a holistic sense. Blue Moon Works, Inc. makes it a priority to retain the best talent in the industry.

Cindy Brown | Chief Executive Officer

Cynthia L. Brown is the founder and CEO of Blue Moon Works, Inc. and has been working in the Internet industry since 1997. Cindy’s extensive knowledge of online marketing strategy, direct marketing, product management, and database marketing and development in both domestic and international markets make her an indispensable leader. She is well know for her expertise in developing high tech software and database solutions in the retail, finance, healthcare, and telecommunications industries.

In 2003, Cindy founded Blue Moon Works, Inc. to provide digital marketing and strategy services that significantly expand businesses, taking customer relationships to the next level. Cindy’s previous experience includes Vice President of Engineering and Product Development for eMarketing with Experian, President and COO of System One, and Vice President of the Networking Application Group for Tandem Telecommunications. Cindy pulls from her broad base of knowledge to implement successful strategies and guide day to day operations. Her leadership, kindness and smarts keep Blue Moon Works, Inc. moving forward and breaking new ground in the internet marketing industry.

Cindy holds a B.A. in Mathematics from Park University in Kansas City, Missouri, and an Executive MBA from the University of Colorado.

AJ Workman | Chief Marketing Officer & SVP of Business Development

A.J. Workman’s 17 years of professional marketing and product management experience have demonstrated his ability to consistently translate ideas into results that enable businesses to grow. Prior to joining Blue Moon Works, Inc., A.J. held a variety of marketing and product management positions with technology companies such as a Clear Technology, Inc., CSG Systems, and @Link Networks.

In addition to his business-to-business marketing experience, A.J. also serviced the consumer market with companies that include Einstein/Noah Bagel Corp., Tecnica Ski Boots, and Volkl Skis. A.J.’s outstanding leadership skills and vision are priceless assets to Blue Moon Works, Inc. that are expanding the horizons of the company.

A.J. holds a Bachelor of Science from the University of Utah and earned his MBA from the University of Colorado.

Dr. Ziyi Wang | Chief Marketing Scientist

Dr.  Ziyi Wang is the Chief Marketing Scientist for Blue Moon Works, Inc.  and has responsibility for ensuring the web analytics algorithms and statistical analysis techniques developed by our team are sound and deliver the most value to our clients.

Ziyi has 18 years of experience in multivariate statistical algorithms and software development for various industries including medical device, pharmaceutical, chemical, and internet.  Ziyi has invented several statistical algorithms that are in use today by many Fortune 500 companies. His innovative work in developing multivariate statistical algorithms for monitoring the safety of drinking water distribution system led to the creation of Hach Homeland Security Company in 2004.

Prior to joining Blue Moon Works, Inc., Ziyi was Vice President of TauTheta Instruments, LLC, a company that he co-founded in 2005, where he was responsible for product innovation and development. TauTheta was acquired by In-Situ Corp in 2008. Before co-founding TauTheta, Ziyi was a Senior Software Engineer, Research Scientist and R&D Manager at Ohmeda Medical Systems/BOC group (now part of GE Health Care) and Hach Company responsible for developing algorithms, electronics and software for many successful products. 

Ziyi holds a Ph.D. in Chemometrics/Multivariate Statistics from the University of Washington, an MBA from the University of Colorado, an M.S. in Analytical Chemistry from the University of Washington, M.S. in Computer Science and Analytical Chemistry  and a B.E. in Computer Science and Engineering from the University of Science and Technology of China.

Mindy Phillips | Senior Vice President, Digital Marketing Group

Mindy Phillips is the Senior Vice President of the Digital Marketing Group at Blue Moon Works, Inc. and has been working in the internet marketing space for over 11 years. Her extensive background in direct marketing and email marketing gives her a diverse set of tools to understand and help clients excel in all areas of online advertising.

Mindy has spent the last six years building successful online marketing strategies for Blue Moon Works’ clients and is responsible for delving into the ever-changing online space to bring new opportunities to the forefront. She and her team have a passion for analyzing and leveraging the search, display, mobile and shopping landscapes to take their clients’ online businesses to the next – and most profitable – level.

Prior to joining Blue Moon Works, Inc., Mindy was a Senior Search Manager at Avenue A / Razorfish Search where she managed and optimized paid search campaigns for clients in the retail, travel, business to business, and home improvement industries. Before joining Avenue A / Razorfish Search, Mindy was Product Manager for Experian’s eMarketing Group helping to define and build the email platform used by sophisticated email marketers to target and communicate with their customer base.

Mindy holds a Bachelor of Arts in Psychology from Skidmore College in Saratoga Springs, New York.

Brandon Morris | Manager, SEO & Affiliate Services

Brandon Morris is the Manager for SEO & Affiliate Services for Blue Moon Works, Inc. Brandon is responsible for overseeing and developing both strategies and content for increasing website traffic and improving key performance metrics for client websites. With a focus on marketing and data analysis, Brandon utilizes key strengths to make the most of client campaign efforts. In addition to analytics and strategic planning, Brandon also acts as a liaison between clients and targeted niche social communities to build stronger brands and increase traffic.

Brandon holds a Bachelor of Science in Advertising and a Bachelor of Arts in English Literature from the University of Colorado at Boulder.

Kayla Wagner | Manager, Digital Marketing Team

Kayla is the Manager for the Digital Marketing Team at Blue Moon Works, Inc. Kayla oversees numerous client accounts and assists with PPC & Paid Media strategy and implementation. She also is a specialist in Mobile Marketing, advising clients in this arena. She has an experienced staff that works with clients on a daily basis and ensures that appropriate actions are taken in consideration with client accounts.

Prior to joining Blue Moon Works, Inc. Kayla has had a variety of online marketing positions. Kayla was an account manager at 90octane, an interactive marketing agency. Before that she coordinated SEM and email programs for the bridal division of Macys.com. She was also employed in event planning for non-profit organizations in the Colorado Front Range.

Kayla holds a Bachelor of Science in Business with a concentration in Marketing and Management from Colorado State University.