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“One Web” Vision Suggests .Mobi is a Short-Term Fix

An interview with SES speaker Cindy Krum.

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Earlier this month Ron Jackson posted about an interesting session at Search Engine Strategies’ San Jose Show, taking place August 18-22. The session, titled “Mobile SEO: Death of the ‘.mobi’”, suggests that web developers shouldn’t create a mobile version of their web sites. Instead, they should make their “one web” site work across traditional and mobile platforms.

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So when SES asked me if there was anyone presenting at the show that I’d like to interview, I quickly jumped on the opportunity to get some answers from one of the speakers on the panel, Cindy Krum of Blue Moon Works, Inc. (OK, so first I asked to talk to Google but that didn’t go anywhere :)

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Regardless of whether you think .mobi has a future or not, Krum provides a compelling argument that designing a mobile-only web site is shortsighted, and companies should instead focus on making their main web site mobile-friendly.

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Read the full article at domainwire.com