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The Buzz About Google Caffeine

Speed and sharper focus is the purpose of Google’s upcoming algorithm update, hence the name Caffeine, and the official launch date is somewhat of a mystery. With that in mind, we thought it would be helpful to provide an overview of what can be expected from the algorithm update.
Overview/Key Features of the Release
CRAWL TIME [...]

Marketing Haiku

Like waves on the sea
Buying cycle frequencies
Don’t sail at low tide

Marketing Haiku

In the age of Twitter and 140 characters or less, we thought it would be fun to incorporate a Marketing Haiku series into the Blue Moon Works, Inc. blog.  Brandon Morris, our SEO specialist and resident poet will deliver a fresh haiku to our readers each week. 
 
So, without further ado, here is our first haiku:
 
 
Recommendations
Without [...]

What Is The Right Discount? Some Math For Your Online Marketing Efforts.

With our current recession, we are seeing online retailers offer various discounts on their merchandise.   A question every online marketer ponders is what offer or discount will get the best response.  At what price point will they get the attention from their customers and site visitors that will result in a purchase.  At the same [...]

“One Web” Vision Suggests .Mobi is a Short-Term Fix

An interview with SES speaker Cindy Krum.
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Earlier this month Ron Jackson posted about an interesting session at Search Engine Strategies’ San Jose Show, taking place August 18-22. The session, titled “Mobile SEO: Death of the ‘.mobi’”, suggests that web developers shouldn’t create a mobile version of their web sites. Instead, they should make their “one [...]