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Last Minute Shopping

It happens every year, I plan to get all of my shopping done well before Christmas but somehow it comes down to the wire each holiday season.  Apparently I am not alone.  According to the National Retail Federation, fewer than half of shoppers had completed their shopping by the end of last week and 19% [...]

Marketing Haiku

Like waves on the sea
Buying cycle frequencies
Don’t sail at low tide

What Is The Right Discount? Some Math For Your Online Marketing Efforts.

With our current recession, we are seeing online retailers offer various discounts on their merchandise.   A question every online marketer ponders is what offer or discount will get the best response.  At what price point will they get the attention from their customers and site visitors that will result in a purchase.  At the same [...]

Using All Channels - The Commander In Chief Does

Denver gets a lot of attention from the President.  We hosted the DNC in August and yesterday President Obama signed the American Recovery and Reinvestment Act into law at the Denver Museum of Nature and Science. 

What is amazing is that I received a blog post through an RSS feed, a tweet, and an email all [...]