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Last Minute Shopping

It happens every year, I plan to get all of my shopping done well before Christmas but somehow it comes down to the wire each holiday season.  Apparently I am not alone.  According to the National Retail Federation, fewer than half of shoppers had completed their shopping by the end of last week and 19% [...]

Facebook Vanity URLs – Claim Your Name Today! (And Saturday at 12:01am)

Facebook has just announced the long-anticipated vanity URL/username feature for users of the popular social networking service. Anyone with a Facebook profile will notice a little note about usernames greeting them today at the top of their homepage. What is a bit less obvious is that Facebook is also rolling out vanity URLs for Fan [...]

Frustrated Writer + Law Blog = Seven Figure “Hobby”

(Written by Jack Nuanes)
 
Recently we were asked to put a dollar value on a blog.  Certainly this is not the first time this question has been asked.  But how do you calculate the value of a blog?
 
For a retail website selling a product one could calculate sales <less> costs to get a estimated figure of how [...]

Marketing Haiku

Like waves on the sea
Buying cycle frequencies
Don’t sail at low tide

The Academy Awards - Great Show But Missed The Mark Online

Did you watch the Academy Awards last night?  It was a great show.  Hugh Jackman was a terrific host and I learned that he is not only a great actor, or just the sexiest man in the world according to People magazine, he can also keep up with Beyonce when it comes to singing and dancing.  [...]

Using All Channels - The Commander In Chief Does

Denver gets a lot of attention from the President.  We hosted the DNC in August and yesterday President Obama signed the American Recovery and Reinvestment Act into law at the Denver Museum of Nature and Science. 

What is amazing is that I received a blog post through an RSS feed, a tweet, and an email all [...]

Join in the Conversation - How To Get Started

I think we all agree that social marketing is here to stay.  We are spending more and more time with our clients helping them put together a Social Marketing strategy for their brand.  We are well past the belief that social networking is only for entertainment, and are clearly seeing that social marketing works and [...]