http://www.bluemoonworks.com/Blog Fri, 03 Sep 2010 19:41:38 +0000 http://backend.userland.com/rss092 en Yes, it is that time of year again...time to start planning for the holiday season!  With Fall just around the corner it is not too soon to be thinking about your online promotions. Today's topic of discussion is Free Shipping. According to ComScore's State of the U.S. Online Retail Economy in Q2 ... http://www.bluemoonworks.com/Blog/?p=135 Speed and sharper focus is the purpose of Google’s upcoming algorithm update, hence the name Caffeine, and the official launch date is somewhat of a mystery. With that in mind, we thought it would be helpful to provide an overview of what can be expected from the algorithm update. Overview/Key ... http://www.bluemoonworks.com/Blog/?p=132 It happens every year, I plan to get all of my shopping done well before Christmas but somehow it comes down to the wire each holiday season.  Apparently I am not alone.  According to the National Retail Federation, fewer than half of shoppers had completed their shopping by the end ... http://www.bluemoonworks.com/Blog/?p=116 For most multi-channel retailers, the holiday season is “make or break” time and a collective sigh of relief could be heard across the board as Cyber Monday sales figures were tallied. According to website sales tracking firm Coremetrics, Cyber Monday online sales were up by 11% over 2008, driven largely by ... http://www.bluemoonworks.com/Blog/?p=114 Bing was launched at the end of May 2009. Bing has invested a ton in marketing their hot new engine with all its shiny new features. Some have said that this could even be the search engine release that Microsoft needed to make a dent in Google’s search ... http://www.bluemoonworks.com/Blog/?p=108 Facebook has just announced the long-anticipated vanity URL/username feature for users of the popular social networking service. Anyone with a Facebook profile will notice a little note about usernames greeting them today at the top of their homepage. What is a bit less obvious is that Facebook is also rolling ... http://www.bluemoonworks.com/Blog/?p=106 (Written by Jack Nuanes)   Recently we were asked to put a dollar value on a blog.  Certainly this is not the first time this question has been asked.  But how do you calculate the value of a blog?   For a retail website selling a product one could calculate sales <less> costs to get ... http://www.bluemoonworks.com/Blog/?p=103 Like waves on the sea Buying cycle frequencies Don't sail at low tide http://www.bluemoonworks.com/Blog/?p=99 In the age of Twitter and 140 characters or less, we thought it would be fun to incorporate a Marketing Haiku series into the Blue Moon Works, Inc. blog.  Brandon Morris, our SEO specialist and resident poet will deliver a fresh haiku to our readers each week.    So, without further ... http://www.bluemoonworks.com/Blog/?p=90 With our current recession, we are seeing online retailers offer various discounts on their merchandise.   A question every online marketer ponders is what offer or discount will get the best response.  At what price point will they get the attention from their customers and site visitors that will result in ... http://www.bluemoonworks.com/Blog/?p=67