For most multi-channel retailers, the holiday season is “make or break” time and a collective sigh of relief could be heard across the board as Cyber Monday sales figures were tallied.

According to website sales tracking firm Coremetrics, Cyber Monday online sales were up by 11% over 2008, driven largely by consumers looking for deals and a greater number of people using the web to make holiday purchases.

As a digital marketing agency that constantly strives to help our clients grow their business online, we were delighted to see our clients’ results.  We analyzed sales performance across our client base which is comprised of fashion, beauty, luxury goods and home accessory retailers.   On average, Cyber Monday online revenue for our client base was up 41.8% year over year.

So, what did our clients do right?  They provided customers with engaging shopping promotions and employed the triumvirate of online marketing (Paid Search, Social and Email) to persuade shoppers to open their wallets and spread some holiday cheer.

Happy Shopping!

Tags: Company News //