It happens every year, I plan to get all of my shopping done well before Christmas but somehow it comes down to the wire each holiday season.  Apparently I am not alone.  According to the National Retail Federation, fewer than half of shoppers had completed their shopping by the end of last week and 19% hadn’t even begun to shop!

This state of consumer procrastination bodes well for both online and offline retailers as we count down the final few days before Christmas.  According to the same survey, nearly 40% of shoppers who have waited will shop online while the remaining 60% will shop discount and department stores.

There is still time for online retailers to capture the last minute shopper’s share of wallet.  Offer free upgraded shipping with guaranteed delivery by Christmas or perhaps a special weekend sale.  And be sure to get the word out by sending emails, running a paid search campaign and posting last minute offers on Facebook and Twitter.

The procrastinators are out there and we are desperately seeking merchandise to stuff empty stockings and fill the bare spaces beneath our Christmas trees.

Happy Holidays!

Tags: E-Mail, PPC, Social Network Marketing //