International Web Marketing
The Internet has made the world smaller in many ways, yet optimizing a website for international search, pay-per-click marketing, and email campaigns can be a very complex task. Marketing an international company is a strategic, technical and creative effort. Every website is unique, and every company has unique business needs, so international marketing solutions must be tailored to fit your business.
There are many variables to take into account when launching or expanding your international web presence. Our team of international web marketing experts will review all aspects of your global marketing strategies and work with you to create an international marketing plan that will drive traffic to your website and provide the best return on investment.
Global Search Engine Optimization
The major search engines, and especially Google, have been growing increasingly more sophisticated with regards to geo-targeted results. While geo-targeting can make natural search results more relevant and helpful, it also makes optimizing for multiple locations in a worldwide market more difficult. Blue Moon Works, Inc. will do an in-depth analysis of your business to ensure the desired search results are delivered in the top search engines for each country in which you operate.
Our international SEO team will help you develop a customized solution that includes:
- Consulting on international site architecture & domain strategies
- Monitoring & optimizing keyword performance in country specific search engines
- Setup of sitemaps and geo-targeting with Google’s Webmaster Tools and Yahoo Site Explorer
- Consulting on international content delivery (CDN) options when appropriate
- Search-friendly solutions for displaying location-specific currency, measurements, and on-page content
- Consulting on IP detection and targeting
International PPC Campaign Management
Relevant, effective ad copy is essential for a successful PPC campaign; however, even in countries that speak the same language, words take on a different meaning. Our international marketing group has PPC experts with considerable experience optimizing pay-per-click campaigns for multiple countries.
Our PPC experts will ensure that your PPC campaigns are set up to maximize ROI in each country that you are targeting. They will create and manage multiple campaigns with a keyword focus that is optimized and country specific. We will use our global marketing strategies to test and write copy, and will consult on adapting existing creative for use in other countries and languages.
Contact us today to learn how our approach to international web marketing can dramatically improve your results.
Call us in the U.S. (877) 765-0539 or outside the US at +1 (303) 565-1100 or via email.
Our Approach:
• Cutting edge SEO strategies for internationally targeted websites
• Advanced international PPC experts and targeted demographic and keyword research
• Unique international marketing solutions, designed specifically for your company
