Social Network Marketing
Social network marketing is about recognizing and engaging in online and offline conversations that impact your business. Conversations that affect your company are happening in real-time and social networks have become a primary information source for consumers to learn about the companies they choose to do business with.
At Blue Moon Works, Inc. we research the existing social media landscape that surrounds your target audience and combine this knowledge with our experience in online consumer behavior to deliver a social media marketing strategy that will drive buzz and brand awareness both online and offline.
Our Approach to Social Network Marketing:
Social network marketing, Web 2.0 and social media marketing are terms that have been receiving plenty of buzz lately, but what do they mean for your business? Is it prudent to create a flashy MySpace profile and “befriend” as many people as possible? Does a branded blog better suit your company’s image and goals for customer outreach? Perhaps it makes the most sense to leverage existing social media and blogging communities to direct relevant, targeted traffic to your site, products or promotions. No matter what the scenario, venturing into the world of Web 2.0 should not be taken lightly.
There are an infinite number of strategies that can be used to get your marketing message across and create more interactive online relationships with your customers, but there is no such thing as a “one size fits all” approach to social marketing. Blue Moon Works will help you determine what combination of social network marketing is appropriate for your company.
Blog Marketing:
There are blogs that exist on every imaginable topic, geared for every demographic. These online communities, opinion outlets, and news sources are an excellent place to market your company’s products or services. However, placing ads on blogs is not enough to impact your company’s mind-share with your target audience. By taking a strategic approach to blog marketing, our social media experts can position your business so it is recognized by leaders in your industry, creating buzz and credibility for your business while strengthening relationships with your customers.
Social Network Marketing Services:
- Consulting on widgets, RSS feeds, and other interactive or viral content
- Viral video optimization and submission strategy
- Social Media Marketing – leveraging social media sites such as Digg and de.licio.us to promote relevant content
- Social network profile building and strategy – leveraging and managing company profiles within communities such as; Myspace, Facebook, LinkedIn, flickr
- Brand Reputation Management – building brand recognition and protecting your reputation online
- Corporate Blog Strategy Development - planning, implementing and optimizing a branded blog
- Blog Marketing research & Contact Strategy – connecting with the most relevant and influential bloggers in your space
You may be one of the first companies in your industry to venture into this sphere of marketing, or there could be a thriving community that already exists and is waiting for you to get involved. Either way, Blue Moon Works is prepared to guide you through this exciting new marketing opportunity.
Contact us today to learn how our approach to social network marketing can help your company harness the power of this emerging new media.
Call us in the U.S. (877) 765-0539 or outside the U.S. at +1 (303) 565-1100 or via email.
Benefits to Social Network Marketing:
• Expand your company’s reach and presence by utilizing social media marketing in the most relevant applications to your business
• Receive expert social network analysis to discover the places where your demographic socializes online
• Utilize in-depth blog marketing research and become active within your unique ‘blogoshpere,’ placing your brand in front of countless targeted customers
