Website Usability
It is crucial that users are able to find what they are looking for when they arrive at your website. Some companies build websites with eye catching design, video and interactive elements; others build sites solely for search engines, making them text heavy and flat. While each of these tactics has its merit, website usability, testing, and evaluation will help you determine how to blend design and function together for the best user experience, where users are getting lost and what elements on your website might be hindering conversion
By weaving usability into all of our practices, we make sure all recommended updates, whether they are for design, SEO, or conversion testing, are optimal for your visitors. This means that landing pages are tested for their performance, and ease of use. Web copy is informational and easy for a human to read and retain. Navigation is optimized for search engines and users, ensuring that the paths to your content are easy and intuitive. Our goal is to help you create a website that is compelling to visitors and accomplishes your business goals.
Website Analytics
Website analytics is one of the most important aspects of online marketing. Installing Google Analytics tracking or another web analytics tool will not produce any results without proper analysis. The experts at Blue Moon Works, Inc. have the skills and knowledge to make sense of your website traffic data and turn it into actionable strategies and tactics to improve your online marketing efforts.
Imagine the impact an expert web analyst can have on your site:
- Discover where visitors are abandoning the website or shopping cart & understand what actions were taken before they left your site
- Find sites that are directing traffic to your site. Target these & discover new opportunities for advertising
- Recognize ups and downs in traffic & understand what causes them
- Uncover additional value in your online ad campaigns & how internet marketing contributes to the acquisition of new customers
Benefits
Applying our expert analysis to your website data enables you to:
- Track business goals by day, week, or even the hour
- Improve your site’s ability to retain & convert customers
- Understand how your other online campaigns drive leads & convert to customers
- Track detailed visitor information for each transaction
- Analyze conversion rates & shopping cart statistics
- Maximize effectiveness of user events like surveys, trials, downloads, etc.
At Blue Moon Works, we don't restrict ourselves to any single web analytics system. We can leverage whatever you have in place today or make recommendations if you are researching new analytics tools. By empowering your company with comprehensive web analysis, we are able to identify tremendous opportunities for optimization and business growth in your existing website.
Contact us today to learn how our approach to web site analytics and usability can dramatically improve your results.
Call us in the U.S. (877) 765-0539 or outside the U.S. at +1 (303) 565-1100 or via email.
Our Approach:
• Aligns your website with company goals
• Empowers you with clear understanding of successful campaigns
• Gauges campaign progress & effectiveness
• Creates a framework for ROI measurement
• Enables continuous improvement of your website
