MOBILE MARKETING

Mobile Marketing

Mobile commerce is on the rise and quickly becoming a vital channel for brands to connect and engage with their customers. Making sure your marketing messages go beyond communication and elicit interaction is critical as the growth of mobile phones continues to outpace other media like television and traditional online media.

Too many marketers regard mobile marketing as a stand-alone channel, lacking integration with other online and offline marketing initiatives. Many companies and brands have approached mobile as a series of independent initiatives such as “a text campaign”, “mobile app” or a “mobile website”.

It's time to start thinking about mobile marketing as a component of the overall marketing mix. Mobile capabilities enable businesses to interact with consumers like never before. These capabilities can be integrated seamlessly into existing traditional and digital marketing tactics to increase brand awareness, engagement, and return on investment.

Mobile introduces a whole new set of opportunities with location based marketing. Services like Foursquare and the GPS capability of mobile devices allows consumers and brands to leverage the physical location to enhance the shopping experience. Brands and retailers can direct consumers to outlets in their vicinity while simultaneously providing information about products or offers. Through the use of mobile coupons and vouchers, brands have the combination of information and financial incentives which can be compelling for consumers.

Now that the mobile channel contributes revenue to many businesses it is important that your brand becomes mobile ready by:

  • Developing a mobile strategy that incorporates launching a mobile website.
  • Creating Check-in based loyalty programs utilizing Foursquare & Facebook Places.
  • Deploying compelling interactive SMS campaigns integrated within your traditional advertising.
  • Launching specific mobile search campaigns that include both SEO and PPC.
  • Building unique, engaging mobile apps that can be part of your product extension or provide new ways to shop.
  • Launching location based marketing campaigns to direct consumers to locations in their current vicinity.
  • Installing mobile analytics tracking on the mobile site.

Marketers must act quickly to organize their strategies around this new media in order to stay ahead of the competition and engage with their consumers who have selected their mobile device as their communication vehicle of choice.

Our team of mobile experts is here to help your company answer critical questions and develop a mobile strategy that is right for you.

Blue Moon Works, Inc.’s Mobile Marketing services include:

  • Mobile Strategy Development: Identify how the mobile channel can benefit your overall marketing goals and contribute to overall revenue by engaging on the go consumers. Develop strategies to include mobile marketing as an integrated part of virtually every marketing campaign.
  • Construction of Mobile Site: Create an optimized mobile site taking into consideration mobile user experience, analytics data, and competitor practices. Do more than miniaturize your current classic site. Streamline and simplify your mobile site to guarantee that your on-the-go customers can easily navigate and get to the information and products they want.
  • Deployment of Mobile Search Campaigns: Increase traffic and conversions with a search campaign specifically optimized for mobile users. Having a search engine marketing strategy for both SEO and PPC for the mobile channel is a necessity. The mobile search channel enables your company to capitalize on a substantial segment of the population who search and make purchases on mobile smart phones.
  • Mobile Email: Create a roadmap for mobile email campaigns. Beyond insuring that email campaigns are optimized and render correctly on mobile phones, make sure your emails effectively communicated your message to the on-the-go consumer.
  • SMS Campaign Management: Build a mobile audience and increase engagement through SMS campaigns. Using Common Short Code (CSC) text campaigns, mobile can be a part of any traditional advertising campaign; it's interactive, it's personal, and it delivers a seamless engagement point between a brand and a consumer.
  • Location based marketing: Reach out to the consumer-on-the-go by participating in new services that provide sales and events offered in real-time based on the consumer’s location.
  • Development & Launching of Mobile Applications: Interact with your mobile audience in a new way to increase brand awareness and interaction.
  • Mobile Display Advertising: Determine which strategies and platforms best drive traffic and conversion to your site.
  • Integration of Social Programs: Create synergy by synchronizing mobile campaigns with social media campaigns resulting in increased buzz and discussion surrounding the brand.
  • Mobile Site and Application Prototyping: Work with our team of strategists to create prototypes for your mobile website or mobile applications. By prototyping your requirements, we save our clients time and expenses in the development cycle.

Blue Moon Works, Inc. has a team of mobile experts who are both thought leaders and practitioners.

Click on the items below to download articles and presentations from our mobile experts.