Display Advertising is most effective when targeted correctly. Creative should be engaging with a call-to-action while also complementing other marketing and communications initiatives. Display advertising visually represents your brand to consumers and provides greater market reach and brand visibility. However, generating engagement and conversion is a science that requires more than a beautiful picture. Blue Moon Works, Inc. creates and delivers effective, measurable, and relevant advertising that enhances and produces results.
We work with you to develop measurable advertising that creates awareness and generates revenue. We build online media plans and determine which publishers have a history of success and are inline with your brand’s demographics and positioning. We measure and track the media multiplier effect and strategically plan advertising campaigns around launches, meaningful times of the year and most importantly to collaborate with and support all other marketing channels.
Our online marketing team brings years of experience to the table and will work with your company to obtain desired results through Display Marketing.
Display Advertising services offered by Blue Moon Works, Inc. includes:
- Display Advertising Strategy and Planning: Determination of display strategy, budget, negotiation, and placement with a constant eye towards the ROI target that you need.
- Display Campaign Management: Ensure display campaigns stay in sync with best practices in the industry and continue to drive results.
- Ad Optimization with Multivariate and A/B Testing: Ensure that ads displayed are as effective as possible to increase results.
- Landing Page Testing, Selection, & Optimization: Increase traffic through selecting the right landing page for the product and target customer.
- Competitive Research: Done domestically and internationally to ensure your brand stays up to par with top competitors.
- Continuous Improvements: Identify opportunities to continually improve display results through timely reports that provide relevant analysis of advertising impact and effectiveness.