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Comparison Shopping Engines
The top 20 shopping engines provide exposure to hundreds of millions of shoppers each month. With so many people purchasing online, shopping comparison sites continue to gain momentum and can contribute an additional 10-30% in sales volume. The Blue Moon Works, Inc. team will develop and execute shopping engine campaigns and feeds that will increase your visibility and sales while achieving your ROI goals.
Utilizing comparison shopping expands the effectiveness of non-branded keyword terms that may be cost prohibitive through PPC. Additionally, shopping feeds can be a critical channel for brands that have price sensitive customers. The shopping engine channel is constantly changing where some services like Google now require shopping feeds to include images in client’s paid search advertising campaigns, Blue Moon Works Inc. continuously manages such changes on behalf of our clients.
Blue Moon Works, Inc. is comprised of professionals specializing in Comparison Shopping. With our expertise, your brand will achieve more visibility, exposure, and sales through the implementation of shopping feeds.
Comparison Shopping services provided by Blue Moon Works, Inc. include:
- Comparison Shopping Strategy: Identify and implement a strategy that is unique to your business needs and overall revenue goals.
- Shopping Site Selection: Match sites to your target audience to achieve best results. With over 20 popular comparison shopping engines, it is important to focus on the engines that best service your customers.
- Product Feed File Generation: Create a single product feed that interfaces with 17 of the most popular shopping comparison sites in the file format required by each platform. We will properly format the feed to insure your products are correctly listed.
- Product Categorization: Optimize how you categorize your products for each shopping engine. Each engine has its own taxonomy making it critically important to customize your product categories per engine.
- Shopping Feed Management: Extend your reach through a single product feed that can be submitted to up to 17 of the most popular comparison shopping sites.
- Tracking & Reporting: Refine the product feed, message content and append any necessary tracking. After a feed is submitted we provide comprehensive analytics reporting to highlight areas to test, target and optimize.
- Optimization of Shopping Engine Channel: Drive performance by leveraging results from paid search and web analytics. Optimize your feed components for optimal performance, including title and description optimization.
Comparison Shopping Sites Blue Moon Works, Inc. works with include:
