SOCIAL MARKETING

Social Marketing

Social Marketing is a unique and essential channel where companies connect with consumers on an interpersonal level and humanize their brand. To effectively engage customers in the online space, companies must understand where their customers are spending time and create environments that are relevant to their lifestyles while cultivating brand loyalty. We are experts at finding, understanding, and helping you communicate with your customers participating in social networks such as Facebook and Twitter. Social commerce is on the rise and allows your customers to share with their friends, the brands they love and personalize your brand on a much deeper level. We can help develop the right strategy based on your brand and your goals.

At Blue Moon Works, Inc. we use a variety of new media and analytics tools to research the social media landscape that surrounds your target audience. We combine these findings with our experience in online consumer behavior to deliver a social media marketing strategy that will drive and sustain buzz and brand awareness both online and offline. We monitor, manage, and utilize your social media footprint to ensure your brand is relevant in an ever changing environment. As the social channels are significant traffic sources to your website, we help you convert that social traffic to real revenue.

Your company is consistently part of a conversation online and you must be the one who actively responds, expands, maintains and capitalizes on this chatter. Blue Moon Works, Inc. will help you manage and create your social media strategy to ensure the channel contributes positively to your media mix.

Blue Moon Works, Inc.’s Social Marketing services include:

  • Social Marketing Strategy: Integrate Social Media platforms and marketing tactics into the overall marketing plan, PR plan and Merchandising plans to clearly identify existing assets that can be repurposed, new assets that will need to be created and internal resources necessary to sustain a Social Marketing effort within the company.

  • Social Marketing Architecture: Determining social media platforms and outlets that reinforce the brand image and how these platforms should be integrated into the current marketing efforts and organizational structure.

  • Social Media Optimization: Establish success metrics and optimize Social Media Engagement and ROI.
  • Social Media Analytics: We utilize best of breed tools such as Radian6, Research.ly and Twitter's built in tools to determine sentiment and resonance.
  • Social Media Implementation & Management: Leverage company profiles within communities such as: Facebook, Twitter, Foursquare, YouTube, LinkedIn, and flickr.
  • Social & Mobile Integration Consulting: Maximize mobile and social synergies by engaging customers in real time conversations that lead to conversions.
  • Brand Image & Voice Development: Create the persona that effectively embodies your brand.
  • Brand Reputation Management: Build and manage brand recognition to protect your reputation online.
  • Brand Monitoring & Reporting: Establish a baseline to measure growth of social media program over time and identify tracking tools, software and other systems for clients to use independently to monitor and measure social media engagement. Reports include: Social Buzz Report, Traffic analysis of Top Referring Social Sites, Most Active Social Sites, Most Influential Members of Social Media (i.e. Bloggers, Facebook, News Feeds, etc.).
  • Blog Marketing Research & Contact Strategy: Connect with the most relevant and influential bloggers in your space to create buzz and credibility for your business while strengthening relationships with your customers.
  • Cross Channel Initiatives: Maximize Social Media effectiveness by creating synergy between other online and offline marketing channels.
  • Viral Video Optimization & Submission Strategy: Maximize this interactive online tool that can increase traffic, sales, and site stickiness.
  • Social Retailing: Bring the in-store experience online and drive conversions from where consumers want to shop.

Benefits to Social Marketing:

  • Increase the effectiveness of your overall marketing strategy.
  • Expand your company’s reach and presence.
  • Discover the places where your demographic socializes online.
  • Become active within your unique ‘blogoshpere’.
  • Place your brand in front of countless targeted customers.
  • Create synergy via integration with other online marketing efforts.